Ad Engine
A national spot gets an agency, a creative team, a production company, a fifteen-person crew and six weeks.
A local dealer spot gets me and a Tuesday.
Same deliverable either way: a :30 that has to hold up on broadcast, cut in English and Spanish, with a hard air date and an offer that changes the night before. I concepted them, directed the talent, shot them, cut them, mixed the radio, and delivered to spec - for 5-15 dealer clients at a time.
100+ spots in two and a half years. Every one of them made its air date.
Concept / Script / Talent Direction / Cinematography / Edit / Color / Radio Mix / Broadcast Delivery
A local dealer spot gets me and a Tuesday.
Same deliverable either way: a :30 that has to hold up on broadcast, cut in English and Spanish, with a hard air date and an offer that changes the night before. I concepted them, directed the talent, shot them, cut them, mixed the radio, and delivered to spec - for 5-15 dealer clients at a time.
100+ spots in two and a half years. Every one of them made its air date.
Concept / Script / Talent Direction / Cinematography / Edit / Color / Radio Mix / Broadcast Delivery